What is sales promotion?
Sales promotion is any operation carried out by an organization to increase sales or encourage the use of a product or service. They may take different forms but are all focused on persuading the target audience to become customers of a particular business. Promotions can be done on platforms like email, social media or your website. You can also promote products through paid advertising on platforms like LinkedIn ads or Google Ads.
Sales promotion ideas to increase your sales
- Google My Business listing
As an entrepreneur, you can run your business promotions on Google's business listing. With the Google My Business account dashboard, you can create different types of social posts, offers, updates, products and events. Using "Add Offer," you can announce a deal or offer on your business profile. This will allow you to promote your business and reach customers who can find you on Google Maps and Search. This platform helps boost your conversions and drive more traffic to your website, which is one of the important things you need.
- Use free samples
Free samples are a great way of ensuring your customers know the products before they purchase. Companies like Whole Foods and Costco use this strategy to introduce consumers to the products. It encourages customers to buy them and builds trust. Giving out samples can also be used by lotion and perfumes manufacturers.
- Use buy one, get one free promotion (BOGO)
Buy one, get one free deals are among the most popular types of sales promotions today. This is mostly true for on-demand products. You can give away products at a reduced price for a short time creates a sense of urgency. This is needed to boost sales and clear stock. While people may think that BOGO is costly, they rarely cost anything. In fact, they can increase revenue. They work well with product-based and service-based businesses.
- Cashback promotions
Most business people agree that spending money when you get some in return is a good thing. This is what the cashback promotion strategy is all about. It advocates for customers to pay less at the beginning and then get the product they desire. The cashback option gives back to the customer and rewards loyalty and regular business. It is often a win-win for both your business and customers.
- Vouchers and coupons
Vouchers and coupons are some of the most sought-after promotional opportunities by customers. As a business owner, you can take advantage of these by offering vouchers and coupons via email, website or printing materials like catalogues and packaging. They are a great way to thank your customers and encourage your clients to continue shopping with you. Coupons get customers excited and may increase revenue.
- Free shipping and returns
Shipping cost is a hindrance to shopping for many customers. This is mainly the case when it comes to the shipping and return costs. One of the methods you can use to promote your product is free shipping and returns. Free shipping and returns remove obstacles preventing people from shopping and completing their orders.
