Every Click Is An Opportunity
In the age of e-commerce, the goal is to influence visitors to click their mouse buttons—you want customers to click on your site link, click to leave a review, and ultimately, click to buy.
To take your site to the next level, harness the power of your visitors’ attention.
Focus On The Experience
When customers spend more time on your site, you have a greater chance to motivate their behavior and influence them to click. Also, more time on a payment page generates incentive to spend.
It takes more time to undertake an experience than a simple, single transaction. Therefore, an experience on the payment page engages customers and keeps them on your site.
There are several ways to turn your payment page into one that creates an experience.
Ways To Add Experience
To increase the time that customers spend on your site, develop interactive and tantalizing experiences. The following experiences develop relationships with the site visitors and keeps them tuned in:
- Chatbot. You can’t be online every hour of every day—but your customers are. E-commerce is a 24/7 operation. Worse, customers want a personal experience, even at 2 a.m. Rather than hire a night-staff, take advantage of today’s tech. Adding a Chatbot to your website simulates a personal touch without adding to your expenses and develops a (virtual) relationship with your customers that makes it more likely for them to engage.
- Auto-Launch Video. Like a moth to light, video attracts the eye and engages the visitor. It’s hard to look away. Auto-starting video technology is in-reach for e-commerce. When the mouse hovers over a key selling point on your site, launch a video that will promote that point. The goal is to get your customers to linger, prick their curiosity, and learn more that might incentivize another Add-To-Cart click.
- Affiliate Links. Linking to other sites has been a way to generate secondary revenue almost as long as e-commerce itself. Your users click on your affiliate link, buy something from them, and you get a cut. Customers appreciate the suggestion, and you make an easy profit. While the drawback here is that the customer leaves your site, you still benefit from creating a positive experience for them and being the landing page for next time.
- Info-Bytes. It’s a saturated world of messaging, information, and factoids. Your purchase page should be no exception. Publish interesting hyperlinked facts about your market / products, give customers a cool graphic to chart their purchase steps or suggest related products, or scroll your mission across the page—each works great for auto-launch video, too! It all works to make visitors feel invested in their purchase, tempt them toward future sales, and encourages repeat behavior.
Time Is Money
The goal of providing an experience is to inflate marketing into an immersive sphere of engagement. Your e-commerce page is not just fulfilling a function but rather serves a purpose—the longer customers stay, the more customers will pay. Never before has it been truer that Time Is Money.