Demand for ad agencies have increased year over year as companies opt to have agencies create content. Either employees don’t have the bandwidth to take on more work or a business doesn’t have enough capital to hire employees as needed. Whatever the reason is, ad agencies can help an organization from the planning stage all of the way to execution – staying on brand and within budget.

“Is Facebook advertising worth my investment?” This is always the question marketers ask. Ever since it was founded over a decade ago, Facebook has grown from a mere website for Ivy League undergraduates into a global social media giant which affects the day-to-day events of billions of people and businesses across the globe. One of the key reasons for this unprecedented growth is advertising.

Logos pointing customers to social media sites are appearing on everything from websites to printed advertisements, television, and mail. Many businesses are using social media marketing for everything from keeping track of customers to providing freebies, coupons, and discounts to followers, and social media marketing seems to be the biggest thing to hit the advertising world since the internet itself. For small business owners, staying on top of what's hot in social media marketing can be a task all by itself. Luckily, there are a few major trends in social media marketing that your business can use to attract customers and keep your company's name on their minds. The following are some of the latest trends in social media marketing and ideas on what your company can do to take advantage of them: