In certain industries certifications are mandatory to advance a person’s career further.  In other domains certifications are a helpful tool in the pursuit to earn more money and obtaining a coveted promotion. Certifications look great on a resume and can help a candidate stand out from their competitors. Not everyone can obtain a certificate – it takes hard work and dedication – not to mention some certification are more expensive than others. Before registering for a certification course it’s important to weigh the positives and negatives. Is the amount of time and effort worth obtaining? Is the monetary benefit from the certificate going to more or less than the cost of the certificate itself?  

The written word has the power to persuade, educate, and inspire masses. While website copy or press releases won’t bring your readers to tears– it’s crucial that the content is engaging. Your content should convince potential customers that you are not only the leader in your industry but encourage them to come back again to consume blogs, watch videos, and view webinars on-demand.

Cyber attacks are imminent. According to a ThreatPost article, “Most organizations have experienced some type of attack within the course of a year, with only 7 percent of respondents claiming not to have experienced an attack at all.” An organization must change their rationale from “what will we do if we get attacked” to “what will be do when we get attacked.”  Having a solid plan will decrease the time it takes to fend off the attack and save the company thousands of dollars.