According to Inna Kinney, founder and CEO of the Economic Community Development Institute (ECDI), headquartered in Columbus, the methods a small company owner utilizes to recruit top employees vary depending on the type of business. For example, if a small business repairs cars, meaning the staff is generally comprised of manual laborers, posting a ‘Help Wanted’ ad in the New York Times won’t likely yield the type of employee your company seeks. Read more...

The probative inquiry of “If a tree falls in the forest but no one is there to hear it, does it still make a sound” proves true when it comes to social media marketing, too. If a social media post is succinctly written but posted on an outlet that does not allow it to reach its target audience, does its peppy prose truly matter?   Read more...

According to Dictionary.com, a manifesto is “a public declaration of intentions, opinions, objectives, or motives, as one issued by a government, sovereign, or organization.” In other words, a manifesto is a written statement expressing its author’s intentions, opinions, visions and beliefs. They are creative expressions of what motivates a business owner and their staff to behave in certain ways as they endeavor to meet company aspirations. Read more...