A common phrase among editors is “show, don’t tell”. This generally means, as a writer it is your job to show an idea you are trying to convey to readers as opposed to just telling them what you want them to think. The art of content marketing is no different.

A new report from the Content Marketing Institute (CMI), sponsored by Marketo, shows that North American business-to-business (B2B) enterprise marketers (1,000+ employees) – when compared with their B2B peers overall – use more content marketing tactics, outsource content creation more frequently, and are more challenged with integration across marketing.