There are many questions about why women earn less than men, despite gains in education and skills.  One factor contributing to the gender pay gap is incentive pay.  A new report from the ADP Research Institute (ADP RI) found that women, on average, earn a 17 percent ($15,000) lower salary than men.  However, when factoring in bonus pay where there’s a 69 percent gender pay gap, the total earnings pay gap widens to 19 percent ($18,500).  In addition, the report discovered that young women, aged 20 to 30, fared the worst with a 21 percent less bonus-to-base ratio compared to male colleagues.  Women with a low starting salary started jobs with a near-equal base pay of men; however, the base salary gap worsened for them after six years. Read more...

Every business has processes whether it’s opening the door and turning on the lights every morning or managing a complex order fulfilment process. How you manage and optimize the processes that run your business can make the difference in your success in both your business and your personal life. Take a look at what goes on in your business with an eye to spotting things that could be done better, more easily, or in completely different ways. What you find may make big changes. Check these seven areas and start refining your business processes. Read more...

All too often marketers painstakingly perfect the text of their campaigns without paying as much attention to an equally important element: images. Here's how and why you should be using images as part of your content. Read more...