Scott Koegler

Scott Koegler

Scott Koegler is Executive Editor for PMG360. He is a technology writer and editor with 20+ years experience delivering high value content to readers and publishers. 

Find his portfolio here and his personal bio here

How to Leverage Data Visualization in Small Business Reporting

With the rising number of software tools, small businesses have vast amounts of data from various sources. While having access to data is good, extracting information is a different thing altogether. Therefore, for businesses to have value, must analyze data, and this is where data visualization comes in.  Data visualization allows business owners and decision-makers to gain valuable insights from their data by presenting it visually, like graphs and charts. In this article, we will discuss how small businesses can leverage data visualization for their reporting needs.

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Exploring The Importance of User Experience in Small Business Websites

Modern small businesses must have online presence. This is becoming a necessity in today's digital age.  One key aspect you should consider when creating a successful online presence is ensuring a positive user experience (UX) on the business website. User experience refers to how a person or a visitor to your web platform feels when interacting with a system, such as a website or mobile application.

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Strategies for Effective Content Marketing in Small Businesses

Content marketing has become one of the most important tools that small businesses can use to grow their online presence and engage with their target audience. However, lacking the right strategies can make it hard to achieve desired results. Therefore, any business no matter the industry must strive to develop strategies that will attract the target audience and drive sales. In this article, we will explore some effective strategies for content marketing in small businesses, helping them to attract and retain customers while maximizing their return on investment.

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