Scott Koegler

Scott Koegler

Scott Koegler is Executive Editor for PMG360. He is a technology writer and editor with 20+ years experience delivering high value content to readers and publishers. 

Find his portfolio here and his personal bio here

The Role of Internet of Things (IoT) in Small Business Operations

Over the years, the Internet of Things (IoT) has emerged as a game-changing technology. This technology has enabled businesses of all sizes to revolutionize their operations. However, although world-leading corporations have already embraced IoT to optimize processes, control costs, and improve productivity, only a handful of small businesses recognize the potential benefits that this technology offers. According to a recent Gartner study, 80% of companies implementing IoT technology reported higher returns on investment (ROI) than expected. In this article we will delve into the relevance of IoT for small businesses and explore how it can enhance their operations.

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Tips for Effective Data Backup and Recovery in Small Businesses

With the increased sensitivity of data and its critical role in making business decisions, small businesses are becoming increasingly aware of the importance of having an effective data backup and recovery strategy in place to protect their valuable information. As the number of cyber threats increases together with the complexity of these threats as well as the potential of technical failures to cause problems, it is important for businesses to be prepared and have a plan to safeguard their data. In this article, we will provide useful tips for small businesses to implement an efficient data backup and recovery system.

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The Benefits of Voice Search Optimization for Small Business Websites

Over the years, voice search optimization has become increasingly important, mainly for small business websites. With the increased penetration of personal devices such as smartphones and smart speakers, which are voice-enabled, businesses, need to ensure that their websites are optimized for voice search. This can be attained by incorporating voice search optimization techniques, which enables small businesses to enhance their online presence and improve their search engine rankings. With voice search, users can search for information using their voice, making it a convenient and efficient way to find products and services. Small businesses can reach a wider audience, increase their website traffic, and ultimately boost their sales and revenue by optimizing their websites for voice search.

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