Scott Koegler

Scott Koegler

Scott Koegler is Executive Editor for PMG360. He is a technology writer and editor with 20+ years experience delivering high value content to readers and publishers. 

Find his portfolio here and his personal bio here

Are Your Marketing Goals On Track

The past year has not been easy for businesses, and 2021 is not so good either. However, many businesses still hope that things will continue looking better and full recovery can be experienced before the end of the year. Whatever the challenges you experienced last year and what you have faced this year, you should learn from the challenges and mistakes you made to turn the future into success for you, your business, and your customers. Be ready to wipe the slate clean and focus on the bigger and better things ahead by setting up achievable yet ambitious goals to take you to the next level. Here are some overreaching market goals that can help you turn things around this year as you seek to recover from the pandemic-caused effects.

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Develop a Strategy to Grow Your Small Business

Starting a new business and growing it into something bigger is important to success. However, this is never an easy thing as some might think. It takes considerable effort and the owner has to wear many hats. As the owner, it means you have to deal with different aspects such as sales and marketing, understand taxes, and corporate compliance. Building and running your business also requires interaction with customers on a daily basis. Here are few other things you will need to develop and grow your small business.

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Need to Revise Your Method of Compensating Employees?

 Every business would love to hire the most qualified employees and retain those who are loyal and productive. This is often determined by many factors, one of them being the compensation packages in terms of money and incentives, and other benefits. Unfortunately, most small and mid-sized businesses lose top performers due to a lack of proper compensation schemes. They end up incurring costs of hiring and training new employees. However, the main risk is that relationships with customers and the morale of other employees can be damaged with regular change in people working and teams. Studies indicate that the most profitable organizations are the ones that have the highest rates of employee retention. Here are some compensation strategies that you should enforce in your organization to improve your retention rates:

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