The newest enhancement to Rainmaker's B2B e-commerce solution focuses on a number of key features aimed at empowering users with more control of their e-commerce environment. Features include the ability to change and update languages, payment types and currencies in addition to advanced administration rights such as the clients' ability to launch a new store.
These advanced control features are in addition to the standard features expected in a SaaS e-commerce tool including the ability to update products and descriptions, coupons, and cross-sell and upsell capabilities. These new features offer clients ease of store administration, simplified ongoing maintenance and better reporting to technology companies focused on maximizing revenue through their online B2B store. A recent study conducted by BtoB Magazine and commissioned by Rainmaker identified a real opportunity in the e-commerce market, "As B2B e-commerce moves to center of the purchasing stage, B2B companies need to create a bona fide B2B store online, featuring both a multi-channel approach and the kind of direct sales assistance that are not generally associated with B2C e-Commerce.
The ability to control the store, channel-friendly direct selling and enabling various payment methods are just a few of the other characteristics that help to separate a B2B store, not just from the B2C space, but from direct competitors." Rainmaker believes these recent enhancements are the next generation in the store control necessary to take B2B e-commerce to the next level. James Chung, Rainmaker's CTO, commented, "Rainmaker's SaaS approach to e-commerce puts control in our clients' hands, a key differentiator. We focus on delivering solutions that increase revenue and enable our clients' success.
Our B2B e-commerce solutions provide our clients the foundation to succeed as B2B e-commerce continues to evolve." The Rainmaker B2B e-commerce suite is a simple, integrated, global solution that marries B2B focused technology with business process and sales expertise. The Rainmaker solution specializes in efficiently selling into its clients' hard to reach middle market. Many companies are working with multiple vendors or internal solutions that lack integration to support their global sales efforts, resulting in lost revenue opportunities.
For more information on Rainmaker e-commerce solutions, visit http://www.rainmakersystems.com/solutions. About Rainmaker Rainmaker Systems, Inc. is a leading global provider of B2B e-commerce solutions that drive online sales and renewal for products, subscriptions and training for our clients and their channel partners. Rainmaker provides these solutions on a consistent, global basis supporting multiple payment methods, currencies and language capabilities.
