Estimated reading time: 1 minute, 4 seconds

Direct And Produce Personalized Video Messages

BT has announced it is incorporating personalized video capabilities into its Cloud Contact portfolio of services, using industry leading technology from Idomoo. This will enable businesses to send short, individually tailored, high-quality videos to millions of customers.


The Cloud Contact personalized video service, which has already been piloted by two leading UK retail banks, allows businesses to create a video message template and then easily integrate data relevant to an individual customer to generate a unique and personalized message. Personalized voice narration and individualized data ensures that each customer knows the video is uniquely his or hers.

Businesses can use the service at every stage of customer engagement, from initial marketing, through on-boarding, to statements and other regular customer communications. Most languages are available for both text and voice - and these can be selected by the customer as they watch the video. The service can also be used to provide information to customers who have difficulties with traditional printed documentation, for example people with visual impairment.

The service is delivered from the cloud, meaning there is no initial capital investment. It can be fully integrated with an organization's web presence, enabling near real-time creation of personalized videos, delivered direct to a customer's device, which can be a computer, tablet, smartphone or smart TV.
Read 2680 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.