Facebook most effective for B2C marketing, LinkedIn beneficial for B2B
Depending on target audience, marketers found certain social media platforms more effective. When asked which platform provided better results, B2C marketers preferred:

• Facebook (58%)
• Twitter (52%)
• YouTube (49%)
• Instagram (43%)
• Pinterest (41%)
• LinkedIn (36%)
• Google+ (23%)

B2B marketers felt the following social media channels were valuable:

• LinkedIn (63%)
• Twitter (55%)
• YouTube (48%)
• Slideshare (42%)
• Vimeo (40%)
• Facebook (32%)
• Pinterest (25%)

49% more shares on weekdays
Surprisingly, people share content 49% more on weekdays than on weekends. 48% of B2C marketers tend to post more than once a week, and 42% of B2B marketers post daily or many times a week.

Download this month's SCORE Infographic for more details on the best social media marketing practices.

About SCORE
Since 1964, SCORE has helped more than 10 million aspiring entrepreneurs. Each year, SCORE provides small business mentoring, workshops and education to more than 375,000 new and growing small businesses. More than 11,000 business experts volunteer as mentors in over 320 chapters serving local communities with entrepreneur education.

For more information about starting or operating a small business, call 1-800/634-0245 for the SCORE chapter nearest you. Visit SCORE at www.score.org. Connect with SCORE at www.facebook.com/SCOREMentors and www.twitter.com/SCOREMentors.