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3 Proven Ways to Use In-House Technology to Grow Your Business

3 Proven Ways to Use In-House Technology to Grow Your Business black laptop computer in front of TV

Paul Flick, CEO of Premium Service Brands, a leader in home services franchise opportunities, explains how small businesses can use technology to increase efficiency, market their business, process sales, and improve customer service. According to the U.S. Chamber of Commerce, 95% of small businesses rely on at least one technology platform and 85% plan to increase their use of such platforms. Implementing technology solutions can add to the bottom line of small businesses and improve customer service. Customers can be given the option to use self-service tools, such as online ordering, to make their experience easier and more efficient. Businesses can also use technology to automate processes, such as customer service, to save time and money. Finally, technology can be used to track customer data and analyze customer behavior to create targeted marketing campaigns.

Technology can be a great asset to small businesses, but it is important to remember that it is not a one-size-fits-all solution. It is important to consider the cost of implementing and maintaining technology, as well as the potential risks associated with data security. Additionally, businesses should be aware of the potential for technology to create a disconnect between customers and employees. It is important to use technology in a way that complements, rather than replaces, the human element of customer service.

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