News (2426)
Visibl Brings the Power of Programmatic Video to Small and Medium-Sized Businesses
A new video-marketing platform is empowering your local coffee shop with the same online distribution and targeting tools used by the world's biggest brands. Founded by advertising legend Alex Bogusky, Visibl www.getvisibl.com is a self-serve programmatic platform that allows small and medium-sized businesses (SMBs) to run hyper-targeted video ad campaigns across major sites such as Pandora, CNN, and The New York Times for as little as $50. Visibl's Software-as-a-Service (SaaS) platform has been in beta testing since late May and will go live to the public on October 15.
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Small Business Scammers Indicted
According to the Las Vegas Review Journal, five men have been federally indicted for scamming small business owners out of $2.5 million dollars. The scammers used a telemarketing scheme that convinced small business owners to pay upfront for help securing grant money for their small business.
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Facebook Adds Marketing Partners
This week Facebook added two new marketing partners targeted towards helping small businesses, reports MarketingLand. AdRoll and Constant Contact can now help small businesses convert their Facebook ads into other forms of marketing.
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What Small Business Needs to Know About Getting a Loan
According to Forbes, the first step when going for funding is to know what you need and why you need it. After that you need to find out what you qualify for, either a standard bank loan or you may have to turn to alternative funding.
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Content Marketing 101: Create Thought-Provoking Content
If you intend to attract new customers through your content marketing efforts, it's important to create content that speaks to your audience and doesn't repel them with sales-heavy pitches and jargon. With emphasis placed on producing quality content that is relevant to target audiences and improves awareness and brand visibility, many marketers are stretched thin in their content creation efforts.
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GoDaddy Releases Gender Salary Data
GoDaddy Inc. is revealing its first-ever company-wide salary analysis as part of its push to address gender diversity in the technology industry. The benchmark report delivers on a commitment made at this past summer's White House Demo Day.
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Peace of Mind Tops Reasons for Outsourcing
A new study by Paychex finds that over half of the small businesses surveyed handle payroll and human resources functions themselves, reports Market Watch. The Paychex Small Business Snapshot survey did find that of those who outsource the biggest reason for outsourcing was peace of mind. The outsourcing of such tasks let them focus on their core business, while knowing that all the regulatory aspects of payroll and human resources were being handled correctly.
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Google Adds More Small Business Features
According to Entrepreneur, Google Domain is rolling out more features geared towards small businesses. Some of the new features include customized emails and more than 90 new domain name endings.
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New Legislation Protects Small Business Under Affordable Care Act
President Obama has signed new legislation that changes how small business are treated under the Affordable Care Act (ACA), reports Business Journals. The Protecting Affordable Coverage for Employers Act prevents business with more than 50 employees from having to adhere to the rules for small business health care coverage under the ACA.
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Ricoh introduces new compact color MFP
Ricoh today unveiled a new color multifunction product (MFP) packing high productivity into one of the smallest footprints in its performance class.
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