When it comes to advertising, less is more. Many small business owners don't understand that and It's easy to get carried away with your advertising.

When you're paying for something, especially when you are on a tight budget, you want to make sure you get your money's worth. A lot of small business owners think that means trying to squeeze a million things into one ad campaign, and that is just not the case. The best way we have heard it described is "the more you say, the less your customers will remember". That is why it is important to develop a core message and convey it quickly to your customer in your advertising campaign.