Utilizing analytics for your business can really give you insight into what your results are. Some of the most popular providers are Google Analytics and Clicky Analytics, but there are also other providers out there.

You need to know if your advertising dollars are being put to good use, or if they are being wasted, so here's how analytics can help with that. You can see if your website increases in traffic when you launch a new marketing campaign and track conversions based on goals you set. You can aslo see how the timing of your advertising campaigns coincide with your website traffic and how your visitors travel through your site. Another userful metric is seeing how people are getting to your site. You can see if they are finding your site by searching for a new product that you are advertising, from organic search results or direct traffic. If you use a program such as Google Analytics, you can combine and track your AdWords campaigns, Facebook campaigns, and LinkedIn campaigns. Google Analytics offers a ton of different features for tracking your ad campaigns, some other analytics programs offer similar features.

It's easy once you get the hang of it, and by utilizing an analytics program you will be able to get a better insight into your ROI for advertising campaigns. Are you really reaching potential customers? How are they finding your site, and what are they doing once they get there? Should you continue to spend money on the same advertising campaign, or is it time to switch it up? Once you begin using analytics, you will be able to answer all these questions and more,and you can make sure you are using your advertising budget wisely.