A Strategy for Small Businesses

Small business owners have a lot in their plates. From trying to find a market for their products or services to attempting to woo a new customer to join their small customer base, being a small business owner is like signing up to be ever busy and aggressive. Because you may find yourself working every day of the week, you may end up mixing things or forgetting important work altogether. Contrary to the misconception by many small business owners that the smaller the organization, the lower they need a strategic plan, your SME requires a strategy regardless of its size. A strategy can help you know what you have done well, what needs more of your attention and whether your daily operations are growing your company. Here are some of the leading reasons why your small business requires a strategy.

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Insourcing Saves the Marketing Budget

insource vs outsource signsYou run a small business, with at least someone on staff to handle marketing. Maybe they send e-mail blasts or post to social media. You're the thought leader for your brand –the keeper of the company vision, where it’s going and what it stands for. You're possibly asubject matter expert (SME). You've got the makings of a marketing department. Read more...

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