Running a direct mail campaign can be one of the most successful ways of boosting sales and getting information into the hands of new customers, but there are a few key elements that can make- or break- your next direct mail campaign.

Having a small business credit card is an asset for your business- but you may not realize that there are many ways that you can leverage your business travel awards to make the most of your card. With the increasing number of businesses that rely on credit cards to manage their spending, banks are offering a growing array of benefits and rewards in the form of airline miles, points, cash back, and other travel awards such as hotel and car rentals. While most personal account holders spend between 18 and 32,000 annually, small businesses often spend as much as $88,000. For small business owners, this means that travel awards are a valuable resource that they may not be making the most of.

In today’s day and age, marketing and advertising revolves around more than simple television and radio advertisements.  In case you’ve been sleeping for the past twenty or so years, the Internet has literally changed the way we act, conduct business, and behave. The same can be said of how we conduct our marketing and advertising for business. No longer is television the gateway of choice in regards to marketing. The Internet has transformed the marketing situation in the country and social media has also played a very large role in business marketing. The three biggest social media websites, Facebook, Twitter, and LinkedIn are quickly becoming must-have resources for any business that is interested in establishing an online presence.