Is email marketing tool a must for every business? No, but it certainly helps. You are just one business fighting for the attention of prospects among thousands of other organizations. Even if a company isn’t a competitor, they’re still fighting for the same thing that you are: the prospect’s attention.

Consumers flocked to stores on Black Friday, retreated to their computers on Cyber Monday and knocked it out of the park on Small Business Saturday - combining their efforts to increase holiday sales by 4.2% over last year’s totals. But it was Small Business Saturday (the Saturday after Thanksgiving) that stole the show this weekend – and when the dust settled and the virtual shelves restocked – they had millennials to thank.

UPS is experimenting with drone delivery– adding to their fleet of trucks, planes, and trains. But don’t expect UPS drones to deliver your holiday packages this season. For now the package delivery company’s drone-powered off shoot UPS Flight Forward is experimenting with medical prescriptions only.