According to Small Business Trends, a new trend report by BizBuySell shows that most small business buyers are under 50. The 2018 Small Business Owner & Buyer Demographics study finds 53 percent of buyers are below 50 years old.

When it comes to analyzing the beliefs and purchasing habits of different consumer groups, marketers tend to overlook dads. Many assume that men who are dads have similar habits to those who aren’t dads, or they use outdated stereotypes of fathers when crafting their messaging. However, today’s fathers have well-defined beliefs about their roles, distinct purchasing behaviors, and are digitally savvy.

Small businesses are getting pushed out of Google search results by bigger brands, reports Entrepreneur.