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5 Things Every Brand Needs to Know About Marketing to Dads [Infographic]

When it comes to analyzing the beliefs and purchasing habits of different consumer groups, marketers tend to overlook dads. Many assume that men who are dads have similar habits to those who aren’t dads, or they use outdated stereotypes of fathers when crafting their messaging. However, today’s fathers have well-defined beliefs about their roles, distinct purchasing behaviors, and are digitally savvy.

 

In honor of Father’s Day, MDG Advertising has created a new infographic that shows which behaviors and statistics brands should consider when developing products and services geared toward dads. Our new infographic, 5 Things Every Brand Needs to Know About Marketing to Dads, visually explains:

 

Why today’s dads don’t like how they’re portrayed

The importance of digital and mobile to younger dads

Why dads don’t think they devote enough time to fatherhood

Purchasing habits of modern dads

5 Things Every Brand Need to Know About Marketing to Dads [Infographic]
Infographic
by MDG Advertising

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