Marketing researchers struggle each day to find the optimal formula for sending out emails. It is discouraging to pour your heart and soul into an email only to get a 3% open-rate. It can be even more frustrating when you think you’ve found the perfect formula (35% open rate!!) only to apply that same blueprint to an email two weeks later only to find a whopping 7% of your distribution list viewed it. But don’t quit your job yet. There are plenty of ways to optimize your emails.

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According to a press release by the U.S. Immigration and Customs Enforcement (ICE); as of July 2018 they had delivered more than 5,200 I-9 audit notices to companies in the United States. While ICE audit notifications are a bit different than tax audits, they should be taken just as serious. If your business gets audited by ICE are you prepared? This article explores what to expect if you do get served an ICE notification and how you can protect yourself before, during, and after an audit. Read more...

Successful Businesses aren’t created over night. They take time, capital, commitment, business plans, and more business plans. And even then, it’s not guaranteed. But even after the details are implemented and the business opened; even after the permits are signed and the rent is paid, there still takes a lot of planning to make sure that the business is prosperous. With all the time you put into running your business, you may forget all about the finances that are associated with your company, and it eventually falls to the wayside. Read more...