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Small Business Buyers are Under 50

According to Small Business Trends, a new trend report by BizBuySell shows that most small business buyers are under 50. The 2018 Small Business Owner & Buyer Demographics study finds 53 percent of buyers are below 50 years old.

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5 Things Every Brand Needs to Know About Marketing to Dads [Infographic]

When it comes to analyzing the beliefs and purchasing habits of different consumer groups, marketers tend to overlook dads. Many assume that men who are dads have similar habits to those who aren’t dads, or they use outdated stereotypes of fathers when crafting their messaging. However, today’s fathers have well-defined beliefs about their roles, distinct purchasing behaviors, and are digitally savvy.

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Small Business Pushed Out of Search Results

Small businesses are getting pushed out of Google search results by bigger brands, reports Entrepreneur.

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Business Owners Show Optimism

Small business owners are feeling optimistic, reports NWI.com. The Federal Reserve’s Small Business Credit Survey found 66 percent of business owners anticipate positive revenue growth in the next year.

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Insurance Costs Worry Business Owners

According to Small Business Trends, health insurance costs top worries for small business owners. Of those surveyed, 53% count the cost of providing health insurance for their employees as their top concern.

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Improving Your Business Credit Score

Businesses have their own credit scores, reports Forbes. And, it is important to separate your personal assets from your business assets.

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Small Business Lending Increased

Online business lenders are approving more small business loans, reports Entrepreneur. This has lead to an uptick in small business growth and hiring.

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Small Business Owners Sleep Less

According to Small Business Trends, small business owners are optimistic, but running on less sleep than non-business owners. On average small business owners get 6.7 hours of sleep versus the recommended 8 hours.

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Updating Privacy Policy

A privacy policy is not just something that big corporations should be worried about, reports Newsday. Small businesses should have a privacy policy posted on their website.

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Women Favor Healthcare or Education Businesses

Women entrepreneurs favor healthcare or education fields when starting a business, reports Small Business Trends. Of small businesses started by women 10% are healthcare and 9% are education related.

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