If you own a small business or your main source of income comes from freelancing you know that cutting costs is an essential part of your day. It could be as small as saving money by buying a slightly cheaper coffee for the office or buying office supplies in bulk. It could even mean cutting down on printing costs. In fact, you can save a lot of money on printing costs. Between the actual printer, paper stock, and toner; printing can get expensive. Before pressing Command + P on your Mac, make sure you’re not throwing any unnecessary money away.

Running a direct mail campaign can be one of the most successful ways of boosting sales and getting information into the hands of new customers, but there are a few key elements that can make- or break- your next direct mail campaign.