When it comes to advertising, less is more. Many small business owners don't understand that and It's easy to get carried away with your advertising.

When you're paying for something, especially when you are on a tight budget, you want to make sure you get your money's worth. A lot of small business owners think that means trying to squeeze a million things into one ad campaign, and that is just not the case. The best way we have heard it described is "the more you say, the less your customers will remember". That is why it is important to develop a core message and convey it quickly to your customer in your advertising campaign.

For small businesses, every dollar counts. If you are spending money for advertising, it is important to know just how your efforts are doing. Are you getting the results that you want? Do you need to step it up? Are you spending too much money? There is a way to know for sure.

LinkedIn has become a great social network for businesses and professionals, and over the years it has evolved to become one of the most successful social media networks out there. However, the "groups" feature on LinkedIn's site continues to be both underrated and underused, although joining groups through LinkedIn can be exceptionally beneficial to small businesses.