Sales & Marketing

Sales & Marketing (262)

Get Ready to Boost Sales During the End of the Year

The final quarter of any year is that time to sit down and reflect on where you have come from. It is time you analyze how the previous months went and see what you can do to make the days ahead even better as you seek to achieve your pending goals. While the end of the year is the time to increase sales for their customers, only those who have built a strong relationship based on trust with their audience will experience higher success and profits and achieve better results. Here are some approaches you can use as you get ready to boost your sales during the end of the year.

Read more...

4 Strategies For Determining Whether A New Marketing Trend Is Right For You

In the early days of the internet, a number of aspiring furniture retailers decided to take their businesses online. The convenience of a “virtual showroom” was undeniable. But consumers who were trained to “try before you buy” ― hand-measuring large objects, sitting in each chair or sofa to judge its comfort ― simply weren’t ready for it. Neither were some furniture makers. Retailers who envisioned the internet as a solution learned it was, in fact, a problem in a competitive market. Many went belly-up during the dot-com bust of the early 2000s.

Read more...

Finding your inner Martin Scorsese: How to master short-form videos in short order

So you’ve been assigned to create a short-form video for your company. Maybe you even have a ring light, a tripod, dedicated studio space, or a quality microphone. Now what?

Read more...

Three Tips for Businesses to Craft the Perfect Holiday Social Media Messaging

Holidays can be your social media calendar’s best friend, the free spaces on the Bingo card in the insatiable drive for online content. When it comes to striking the proper tone with your organization’s public messaging, holidays can also be your worst enemy. 

Read more...

8 Ways to Fuel Your Small Business Growth

Starting a small business is one of the things that many people aspire to do. While it might be easy to start a business, there is no sure formula for ensuring instant success. However, for a business to succeed today, there is a need to be flexible and have a good plan and organizational skills. Most people start a business thinking they will open their doors and immediately start making money. However, they find this more difficult than they thought. From past experiences, you can avoid this in your business by taking time to look at your business and plan all the necessary steps you need to succeed. Regardless of the type of business, you intend to start, here are some tips that can be helpful to be successful.

Read more...

Small Business Growth Requires Great Strategies

Growing a small business is not an easy task. It demands hard work and focus, mainly during the early stages. Just like a person's growth, which is measured based on their height, weight, age and what they have accomplished in life, businesses are evaluated using various factors too. A small business can be measured based on internal and external factors like finances, employee headcount, sales and company culture. Each of the measurements provides a unique view of the varying aspects of your business.

Read more...

It Is Not Too Late to Try These Big Ideas

As you think of starting a new business this year, it is important that you take the changes in the business environment into account. With the long-lasting effects of the COVID-19 pandemic, many things about the products and services we consume have changed significantly, and so are businesses. While starting a restaurant would be a good trend initially, many brick-and-mortar stores are now facing countless challenges as they seek to counter the challenges brought about by the pandemic. For your business to survive a tough business environment, you need to create a sound business plan that will allow you to have a step-by-step strategy on how to approach issues. While some opportunities may have suffered a setback due to the pandemic, others have emerged. Here are some small business ideas that you should consider as you think of making a change during these trying times.

Read more...

A Few Ideas to Grow Your Business This Year

The intention of any entrepreneur is to one day grow their business and make it compete with the global giants. Therefore, as a small business owner, no matter the kind of business you own, you will want to find a way to increase your sales and grow your revenues. This is why many people seek strategies to grow a small business. Although there is no easy one-size-fits-all business growth strategy for small business owners, here are a few key strategies you can employ to give your business the best chance to grow.

Read more...

Draw Attention to Your Small Business

The consumer market is saturated with products, services, brands and businesses, each wanting to have its space or attract attention from consumers. As the competition heats up, regardless of the industry, every company is trying as much as possible to draw the customers’ attention, whether it is via social media, billboards, online advertising, TV commercials, or radio, among other areas. To help you stay on top of the mind of the customers, it is important to capture the customer’s attention in a crowded marketplace. Here are some tips you should consider.

Read more...

Grow Your Small Business Using These Strategies

As a small business owner, knowing how to expand your enterprise is crucial if you want to remain on top of the game and emerge strong financially. Failing to grow your business and adapt to the fast-paced business environment can lead to you being left behind as market changes and competition increases both in size and capability. No matter the type of operations you run in your business, you will want to increase your sales and grow revenue. This is what growth will mean for your small business. Although there is no one-size-fits-all growth strategy for a business, a few strategies can give your enterprise the best chance for growth. 

Read more...

Visit other PMG Sites: