News (2421)
Analytics Deliver Dividends for Local Businesses
Airtight Networks has cracked the code on how to deliver meaningful customer experiences specific to each individual through the delivery of personalized analytics in real time. Understanding individual customer behaviors can now be driven by actionable data. Businesses are always looking at ways to improve sales and efficiency. AirTight analytics provide answers to common questions.
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Small Business Sees Growth
Inuit’s Small Business Employment and Revenue Index showed small businesses added 25,000 jobs in April, reports the Wall Street Journal. Small business employees also showed a slight gain in compensation, rising .06 percent in April.
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Wells Fargo Sets Sights On Small Businesses
According to the Washington Post, Wells Fargo Bank intends to loan small businesses a total of $100 billion dollars over the next five years.
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Small Businesses Saving for Retirement
Fidelity’s Small Business Retirement Savings Analysis shows the average balance in a small business retirement plan grew by 4 percent, reports the Boston Globe. An increase in contributions to small business retirement accounts is a good indicator of positive economic growth.
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Why Your Company Needs a Mission Statement
According to Newsday, small businesses need a mission statement. A well-written mission statement can help a company defines its business and its brand. In addition, it should reflect your company’s core beliefs.
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Study Links Multi-Channel Marketing to Small Business Success
New data from Constant Contact®, Inc. (NASDAQ: CTCT) shows that the vast majority of small businesses and nonprofits (82%) have adopted multi-channel marketing programs, leading to increased customer engagement, new customers, and more revenue. At the same time, their top two marketing concerns are making their marketing dollars go further (59%) and selecting the best marketing campaigns to run (56%).
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Fairness Not Main Concern
According to PHYS.org, fairness isn’t always a top concern for small businesses. A study conducted by the University of Missouri found that concerns about cash flow and company survival are often more important to small business owners than whether their suppliers are treating them fairly.
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Cash Flow Worries Ease
Cash flow concerns are down to pre-recession levels, reports The Wall Street Journal. According to the most recent American Express OPEN Small Business Monitor only 49 percent of those surveyed have concerns about their cash flow, the lowest percent since 2007.
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Reward Customer Loyalty
Customer loyalty programs aren’t just for big business, reports Entrepreneur. Small businesses can also increase sales and customer retention with loyalty programs.
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Confusion Remains About Getting an SBA Loan
According to the Wall Street Journal, entrepreneurs don’t understand the Small Business Administration’s lending program. Many small business owners assume the SBA is the lender, when in fact, all they do is guarantee the loan.
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