Some popular products seem to sell themselves, but the reality is the success began with a process. The same is true in the business of professional sports, a $60 billion-a-year industry where some franchises grow into monster brands. Sales managers in many industries sometimes use sports themes in their coaching -– competitiveness, dedication, strategy execution, etc. And as someone who has trained the sales teams of major sports brands, Lance Tyson sees what often separates the winners from the losers. Read more...

A new survey of how businesses plan to invest in digital marketing finds that more than half of respondents will boost their spending on social media marketing and websites in the coming year. The Manifest surveyed 501 digital marketers from businesses across the U.S. to learn how they invest in digital marketing and how their investments will change in the next year. Read more...

Athletes are arguably more valuable to brands than any other celebrity type. The highly publicized deals for top professional athletes are in the millions and hundreds of dollars. To learn more, check out the infographic below created by New Jersey Institute of  Technology’s Online MBA program. Read more...

When giving any type of pitch, talk, or presentation, although you may be speaking in English just like your audience, you may nonetheless be speaking an entirely different language. You’ve probably been in the audience before while a speaker used jargon that you weren’t familiar with. Maybe they started rattling off data or terms and you noticed yourself feeling more disconnected with each new word. Read more...