Sales & Marketing (268)
The pros and cons of focus groups
- Thursday, 09 February 2017
- Sales & Marketing
- Written by Tami Kamin Meyer
Making customers happy is the lifeblood of any business, so learning what they want is an important key to success. There are several ways to seek this knowledge, one of which is the use of focus groups.
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Storytelling: The New Way to Communicate at Work
- Friday, 03 February 2017
- Sales & Marketing
- Written by Ted Frank
I’ve seen all kinds of corporate presentations, and I’ve watched presenters struggle in the room, trying to explain complicated diagrams and metaphors, their confidence and credibility draining as they show stock-photo slides to a bored audience. The problem? Their storytelling method was working against them.
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Why hiring a trademark lawyer might save your company money in the long run
- Wednesday, 25 January 2017
- Sales & Marketing
- Written by Tami Kamin Meyer
According to a recent article on The Balance, choosing the right name for a company is imperative to its success. After deciding the goods and services a company is going to provide, an entrepreneur must then select a name for their enterprise that is catchy while succinctly explaining what the company does. That name will be reproduced in countless ways, on business cards, letterheads, web sites and more.
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Tips for successful social media posts
- Thursday, 12 January 2017
- Sales & Marketing
- Written by Tami Kamin Meyer
The probative inquiry of “If a tree falls in the forest but no one is there to hear it, does it still make a sound” proves true when it comes to social media marketing, too. If a social media post is succinctly written but posted on an outlet that does not allow it to reach its target audience, does its peppy prose truly matter?
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The manifest beauty of a manifesto
- Thursday, 05 January 2017
- Sales & Marketing
- Written by Tami Kamin Meyer
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The plain truth about gross margin
- Thursday, 01 December 2016
- Sales & Marketing
- Written by Tami Kamin Meyer
Wikipedia defines ‘gross margins’ as the difference between revenue and the costs of goods sold, divided by revenue and expressed as a percentage. An example of gross margin occurs when Store A buys 100 widgets for ten dollars and sells them for $15. Subtracting the initial $1,000 investment from the $1,500 earned from sales results in a gross margin of $500.
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Employee Motivation and the Holiday Season
- Thursday, 01 December 2016
- Sales & Marketing
- Written by Mackenzie Kyle
Ah, the holiday season. A time to be nice to your fellow humans, a time to reflect on the accomplishments of the past year, and to look forward to the excitement that the New Year brings. Or, from a more Scrooge-like perspective, a time when team members slack off, the company throws expensive parties where certain people drink too much and do things everyone wants to forget, team members gather to exchange awkward Secret Santa gifts that no one wants, and very little productive activity takes place.
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How to combat negative reviews online
- Thursday, 17 November 2016
- Sales & Marketing
- Written by Tami Kamin Meyer
No doubt about it, the advent of the Internet has changed the way the world does business. Conversely, it has also impacted how disgruntled clients and customers can air those grievances, regardless of their validity or truth. Photos and comments posted on the World Wide Web are out there for anyone and everyone to read, and certainly, that’s generally not an enviable position.
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Planning software helps organize small business owner
- Thursday, 27 October 2016
- Sales & Marketing
- Written by Tami Kamin Meyer
Customer relationship marketing software can be entrepreneur’s best friend
- Wednesday, 19 October 2016
- Sales & Marketing
- Written by Tami Kamin Meyer
Beyond ensuring your inventory is stocked, your employees are providing top-notch customer service and your business has generated enough money to keep the lights on another month, a company owner also other concerns. Chief among them is attracting new customers while keeping the current ones happy, and, if the stars align, re-activate previous customers, too.
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