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Sales & Marketing

Sales & Marketing (255)

Turning an Unhappy Customer’s Frown Upside Down

Wednesday, 07 May 2014
Sales & Marketing
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According to an article in the Reader’s Digest, happy people thrive, are more creative and productive, have more friends, earn more money and live healthier lives than those with sour dispositions. It’s no secret a happy customer is the best kind to have. However, keeping clients satisfied isn’t always easy. Sometimes, even when you have done everything you thought was right, a customer’s smile can turn into a frown. Read on for suggestions from experts on how to turn your client’s frown upside down. Read more...
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How to Respond to Good and Bad Reviews on the Internet

Tuesday, 25 March 2014
Sales & Marketing
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onlinereviewThere’s little argument the World Wide Web is an amazing communication tool that can whittle our vast universe into an intimate conversation. When the topic of discussion is your company, it’s a good idea to keep track of what’s being said and by whom. There are steps entrepreneurs can take to access comments and reviews of their products and services, and then respond accordingly. Read more...
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Retail Businesses Thriving with New Mover Direct Mail Programs

Wednesday, 22 January 2014
Sales & Marketing
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The most recent Census reported that 40 million Americans move each year, forcing millions of folks to find brand new “go-to” retail options. After moving to a new area, potential clients are actively seeking replacements for their favorite pizza shop, neighborhood hardware store, and family pet store they trusted in their former town. They need help locating reliable retail business owners who can help them get on track.  What tools exist to help small businesses make a lasting impact on these impressionable movers? Read more...
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Why Small Businesses Should Conduct Market Research

Monday, 13 January 2014
Sales & Marketing
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The biggest thing to be learned from market research is “what information buyers need so [a company] can tailor products at their target market,” says Max Traylor, director of Client Services for Innovative Marketing Resources, located in Waltham, Mass. He also urges small business owners to “have goals for market research in mind before embarking on it.” Read more...
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Optimism Falls Among Small Businesses

Wednesday, 20 November 2013
Sales & Marketing
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According to the Chicago Tribune, small business optimism is at its lowest level since March of 2013. The results of the National Federation of Independent Business Small Business Optimism Index for October showed optimism had fell 2.3 points to 91.6 for the month. Read more...
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Face to Face: Has Technology Replaced the Customer Visit

Wednesday, 21 August 2013
Sales & Marketing
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Technology has changed the way that small businesses do everything these days. Literally, almost everything in the business world is being "optimized" by technology. One of the biggest changes that technology has made is the way that small businesses handle business travel. But just how is technology changing business travel? Read more...
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Earn Your Search Results - Why You Need Quality Web Content

Tuesday, 09 July 2013
Sales & Marketing
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Everybody is looking for SEO. Every company,no matter big or small, wants to be at the top of the search results, and wants to attract more people to their website. However, a lot of business owners overlook one of the most important ways to get to the top of the search results: quality content, consistently. Read more...
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Email With Mobile Users in Mind: Make it Mobile Friendly

Tuesday, 25 June 2013
Sales & Marketing
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Did you know that nearly half of all emails are now being read on mobile devices? That is a huge number. Think about that for just a minute. That means at least half of your marketing emails are being read by users on smartphones. What does this mean for your marketing campaigns? Take a look at this really useful infographic here for a closer look at mobile email marketing and how it is impacting business today. There is also a really detailed look at mobile email marketing here if you are interested in taking a look at some really in-depth statistics. Read more...
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Online Event Marketing Tools

Tuesday, 18 June 2013
Sales & Marketing
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For business owners, planning an event can sometimes be a real pain. You have so much to do. There is the planning stage,as well as the ticket sales stage, the registering stage, the promoting stage, and more. It can be really overwhelming, especially if you don't have a lot of experience doing things like this. Not to worry, however, there are a ton of online event marketing tools out there to help you out. Most of these tools are new to the market, and they are really revolutionizing the way that the business world plans and markets events! Read more...
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No more coupon clipping: How to create mobile coupons

Tuesday, 04 June 2013
Sales & Marketing
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It's no secret that customers are busy. However, these days they are busier than ever before, and most of them just don't have time to clip coupons anymore. Think about it- clipping coupons can be a hassle. Customers have to find the coupons, clip the coupons, sort the coupons, organize the coupons, carry them with them, remember to use them, and discard them when they expire. It's just not worth the trouble for many customers.. If only there were a better way... Enter the world of mobile coupons. Never heard of them before? Wait until you hear how easy they are to use! 

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