While, “If you build it, they will come” worked in Field of Dreams, it’s far from reality when it comes to marketing your business. If you don’t actively promote your company, the results could be disastrous. Still, a lot of companies have marketing budgets that are tight. How do you know how much to spend, and where to invest those funds?

In 2018, the world of sales looks exponentially different. Forecasters predict one million traditional salespeople will lose their jobs within the next two years. Evolving technology is creating new trends and challenges, so how can you avoid becoming another statistic?

Just like the New England Patriots and the Philadelphia Eagles, great teams do not happen by accident. There has to be deliberate intention in investing in the team and a shared goal that is bigger than any one team member.