Crowdfunding continues to grow in popularity creating endless opportunities for new and inventive commerce and fundraising opportunities.  New platforms are emerging to serve specific verticals or sets of verticals. These niche platforms are dominating the space from technology/hardware to food and beverage.  Not only has crowdfunding become a great way to generate much needed funds but the marketing an organization can receive is also quickly gaining value.  Read more...

Most marketers associate conversion rate optimization (CRO) with sales and lead generation – and for good reason. There’s no doubt CRO is an effective way to close more deals and drive actionable connections with your prospects. Read more...

“For a business, social media marketing platforms are a way to begin meaningful relationships with buyers,” says Max Traylor, Director of Client Services for Innovative Marketing Resources. The Greater Boston firm assists companies accelerate their revenue. Read more...

The Internal Revenue Service announced it will make easier for small businesses to comply with the new regulations concerning writing off repairs, reports the Wall Street Journal. In addition to simplifying the overall procedure the IRS will waive some of the required forms.   Read more...