Black Friday is coming up on November 24. As a result, thousands of retail stores across the country are giving consumers unlimited discounts on several products and services. Most retail stores may think their customers prefer to shop online, but research shows consumers spend 6 times more in-store than online. In fact, 40 percent of consumers make a purchase inside a physical store weekly compared to the 27 percent that shops online weekly. It is for this reason I wanted to see if you would be interested in publishing a visual resource by Rutgers University that highlights the importance of brick and mortar stores and how having direct contact with consumers and products can lead to more sales, fewer returns and increase repeat customers.
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Build it and they will come. That is the view many organizations maintain about their data lakes and data warehouses. Companies are rapidly investing in systems and processes to retain business data that they know is valuable but have no clue what to do with it. Even the government collects mass amounts of data without specific plans for using the information at the time of collection. Read more...