Email is the most effective marketing stream (after organic search traffic), generating an average of $44 for every $1 spent. But email’s success is also its downfall. It is highly competitive. Out of all the emails we send, only around 21% get opened. This means you have to compete to stand out. But how?

In this illustrated guide, we take you step-by-step through what you need to do to make your email marketing efforts work. We cover all the most important practices you need to undertake, from growing your mailing list, to drafting your campaigns, to when and how often to send. Read more...

Sometime over the course of this year millions of employees will sit down with their boss to engage in one of the annual rites of passage – the performance review. For many, that discussion will not be productive – for that many more it will be frustrating and discouraging. Read more...