Sales & Marketing (211)
Five Steps to Create a Winning Team
- Monday, 05 March 2018
- Sales & Marketing
- Written by Linda Adams
Just like the New England Patriots and the Philadelphia Eagles, great teams do not happen by accident. There has to be deliberate intention in investing in the team and a shared goal that is bigger than any one team member.
Read more...Small Business Optimistic
- Monday, 19 February 2018
- Sales & Marketing
- Written by Editor
The most recent National Federation of Independent Business survey shows that businesses continue to feel optimistic about the economy, reports Bloomberg Markets.
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SEO is important to your small business
- Monday, 19 February 2018
- Sales & Marketing
- Written by Tami Kamin Meyer
If you were under the impression that Search Engine Optimization (SEO) might be losing its luster, guess again. According to Craig Petronella, founder the CEO of Petronella Marketing, SEO is the “oxygen in the room for a business. If a business doesn’t market, they don’t get business and don’t survive.”
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4 Ways Businesses Can Be More Customer-Centric – And Successful
- Monday, 05 February 2018
- Sales & Marketing
- Written by Sallie J. Sherman, Ph.D.
There’s a lot of talk these days about companies becoming “customer-centric.” It means putting customers at the center of the business. The idea is to build positive consumer experience both before and after the sale, with customer retention and repeat business as the goal.
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How to prevent social media burnout
- Monday, 29 January 2018
- Sales & Marketing
- Written by Tami Kamin Meyer
If your professional responsibilities include ensuring the small business you own or run maintains an active social media profile, you are keenly aware of the time, energy and planning it takes to make the process hum. And, according to the Marketing Rule of 7, a prospective client or customer needs to “hear” your message at least seven times before they will convert a look into a purchase.
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How Being a Good Client Will Make You a Legend.
- Monday, 15 January 2018
- Sales & Marketing
- Written by Norty Cohen
Consumers are way too adept and onto it. They’re seeing the same new news we are. Connecting is a pretty hard needle to thread – and our industry has never been more dynamic. There’s always a new insight, a new wrinkle that comes up overnight. There’s no annual update in Vegas for continuing education in advertising. It’s every day.
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Infographic: Email Marketing Guide
- Monday, 08 January 2018
- Sales & Marketing
- Written by DirectIQ
Email is the most effective marketing stream (after organic search traffic), generating an average of $44 for every $1 spent. But email’s success is also its downfall. It is highly competitive. Out of all the emails we send, only around 21% get opened. This means you have to compete to stand out. But how?
In this illustrated guide, we take you step-by-step through what you need to do to make your email marketing efforts work. We cover all the most important practices you need to undertake, from growing your mailing list, to drafting your campaigns, to when and how often to send. Read more...
In this illustrated guide, we take you step-by-step through what you need to do to make your email marketing efforts work. We cover all the most important practices you need to undertake, from growing your mailing list, to drafting your campaigns, to when and how often to send. Read more...
Performance Evaluation Disasters – How to Overcome
- Wednesday, 06 December 2017
- Sales & Marketing
- Written by Tim Cole
Sometime over the course of this year millions of employees will sit down with their boss to engage in one of the annual rites of passage – the performance review. For many, that discussion will not be productive – for that many more it will be frustrating and discouraging.
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Small Business Lending Moves Up
- Wednesday, 06 December 2017
- Sales & Marketing
- Written by Editor
The Biz2Credit Small Business Lending Index shows that small business lending is up, reports Small Business Trends. The index rose to the highest level since the recession.
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NAFTA Worries Small Business
- Wednesday, 06 December 2017
- Sales & Marketing
- Written by Editor
President Trump’s decision to negotiate NAFTA could have serious impact on small businesses, reports CNBC. If NAFTA is set aside it could mean small businesses can no longer do business with Canada or Mexico.
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