Sales & Marketing

Sales & Marketing (239)

Storytelling: The New Way to Communicate at Work

storytellingI’ve seen all kinds of corporate presentations, and I’ve watched presenters struggle in the room, trying to explain complicated diagrams and metaphors, their confidence and credibility draining as they show stock-photo slides to a bored audience. The problem? Their storytelling method was working against them. Read more...

Why hiring a trademark lawyer might save your company money in the long run

company nameAccording to a recent article on The Balance, choosing the right name for a company is imperative to its success. After deciding the goods and services a company is going to provide, an entrepreneur must then select a name for their enterprise that is catchy while succinctly explaining what the company does. That name will be reproduced in countless ways, on business cards, letterheads, web sites and more. Read more...

Tips for successful social media posts

social media signsThe probative inquiry of “If a tree falls in the forest but no one is there to hear it, does it still make a sound” proves true when it comes to social media marketing, too. If a social media post is succinctly written but posted on an outlet that does not allow it to reach its target audience, does its peppy prose truly matter?   Read more...

The manifest beauty of a manifesto

mnfsto logo2According to Dictionary.com, a manifesto is “a public declaration of intentions, opinions, objectives, or motives, as one issued by a government, sovereign, or organization.” In other words, a manifesto is a written statement expressing its author’s intentions, opinions, visions and beliefs. They are creative expressions of what motivates a business owner and their staff to behave in certain ways as they endeavor to meet company aspirations. Read more...

The plain truth about gross margin

gross marginWikipedia defines ‘gross margins’ as the difference between revenue and the costs of goods sold, divided by revenue and expressed as a percentage. An example of gross margin occurs when Store A buys 100 widgets for ten dollars and sells them for $15. Subtracting the initial $1,000 investment from the $1,500 earned from sales results in a gross margin of $500. Read more...

Employee Motivation and the Holiday Season

happy employeesAh, the holiday season.  A time to be nice to your fellow humans, a time to reflect on the accomplishments of the past year, and to look forward to the excitement that the New Year brings.  Or, from a more Scrooge-like perspective, a time when team members slack off, the company throws expensive parties where certain people drink too much and do things everyone wants to forget, team members gather to exchange awkward Secret Santa gifts that no one wants, and very little productive activity takes place.   Read more...

How to combat negative reviews online

Online reviewsNo doubt about it, the advent of the Internet has changed the way the world does business. Conversely, it has also impacted how disgruntled clients and customers can air those grievances, regardless of their validity or truth. Photos and comments posted on the World Wide Web are out there for anyone and everyone to read, and certainly, that’s generally not an enviable position. Read more...

Planning software helps organize small business owner

project softwareFor David Myers, a Cincinnati lawyer and owner of SpliceNet, Inc., a business, operations and project management firm, using technology to assist him accomplish everyday tasks is a no-brainer. Because one aspect of his work involves educating entrepreneurs how to utilize technology to simplify their lives and organize tasks, Successful Business News reached out to him to learn his top tips about the planning and organizing software and applications he uses to keep his company and calendar humming. Read more...

Customer relationship marketing software can be entrepreneur’s best friend

CRM softwareBeyond ensuring your inventory is stocked, your employees are providing top-notch customer service and your business has generated enough money to keep the lights on another month, a company owner also other concerns. Chief among them is attracting new customers while keeping the current ones happy, and, if the stars align, re-activate previous customers, too. Read more...

High credit scores can translate into lower insurance rates

credit scorePaying bills on time does more than merely reduce debt. It also impacts a person’s credit score in a positive manner, assuming the creditor reports to a credit reporting agency. In fact, paying your bills on time can also decrease your insurance premiums while increasing the types of policies presented to you. Read more...

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