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Sales & Marketing

Sales & Marketing (245)

Should You Put Some Swag In A Bag?

Tuesday, 07 October 2014
Sales & Marketing
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swag bagUrbandictionary.com defines a swag bag as “a goodie bag that contains various useless yet irreplaceable items packed into a duffle bag, usually given at parties or by sponsers (sic). Sometimes just useless house-hold items with a brand-name insignia on them.” Read more...
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Blogging and Your Bottom Line

Wednesday, 27 August 2014
Sales & Marketing
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start-a-blog“Blogging helps establish you as a thought leader and expert,” says Pittsburgh attorney Wendy Witt, Director of Advisors Forum. That organization is a holistic legal marketing support arm of Wealth Counsel, a national consortium of nearly 4,000 estate planning attorneys. Although Advisors Forum created its web site in 2006, Witt only recently started blogging on it to supplement the information the site already provides readers. Read more...
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4 Tips for Improving Website Engagement without an IT Department

Wednesday, 13 August 2014
Sales & Marketing
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Customers arrive at your website ready to take action. They want to make a purchase, gather information, or compare prices. Small businesses know that digital marketing tools are essential to maximize that site traffic, but there never seems to be enough time to learn about them. Luckily, many tools don’t require coding and are easy to use. With a few tricks, you can improve your customers’ web experience and increase your conversions. Read more...
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Cementing Client Relations Key To Success

Wednesday, 18 June 2014
Sales & Marketing
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Congratulations! You passed the bar exam, hung up your shingle and are ready to practice law. Or perhaps you’ve scouted the ideal location for your (fill in the blank) office/boutique/etc., and you are excited to share your talents and services with the world. That’s all well and good, but once you have established a cadre of customers and clients, maintaining those relationships is key to your endeavor’s success. Read more...
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Turning an Unhappy Customer’s Frown Upside Down

Wednesday, 07 May 2014
Sales & Marketing
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According to an article in the Reader’s Digest, happy people thrive, are more creative and productive, have more friends, earn more money and live healthier lives than those with sour dispositions. It’s no secret a happy customer is the best kind to have. However, keeping clients satisfied isn’t always easy. Sometimes, even when you have done everything you thought was right, a customer’s smile can turn into a frown. Read on for suggestions from experts on how to turn your client’s frown upside down. Read more...
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How to Respond to Good and Bad Reviews on the Internet

Tuesday, 25 March 2014
Sales & Marketing
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onlinereviewThere’s little argument the World Wide Web is an amazing communication tool that can whittle our vast universe into an intimate conversation. When the topic of discussion is your company, it’s a good idea to keep track of what’s being said and by whom. There are steps entrepreneurs can take to access comments and reviews of their products and services, and then respond accordingly. Read more...
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Retail Businesses Thriving with New Mover Direct Mail Programs

Wednesday, 22 January 2014
Sales & Marketing
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The most recent Census reported that 40 million Americans move each year, forcing millions of folks to find brand new “go-to” retail options. After moving to a new area, potential clients are actively seeking replacements for their favorite pizza shop, neighborhood hardware store, and family pet store they trusted in their former town. They need help locating reliable retail business owners who can help them get on track.  What tools exist to help small businesses make a lasting impact on these impressionable movers? Read more...
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Why Small Businesses Should Conduct Market Research

Monday, 13 January 2014
Sales & Marketing
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The biggest thing to be learned from market research is “what information buyers need so [a company] can tailor products at their target market,” says Max Traylor, director of Client Services for Innovative Marketing Resources, located in Waltham, Mass. He also urges small business owners to “have goals for market research in mind before embarking on it.” Read more...
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Optimism Falls Among Small Businesses

Wednesday, 20 November 2013
Sales & Marketing
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According to the Chicago Tribune, small business optimism is at its lowest level since March of 2013. The results of the National Federation of Independent Business Small Business Optimism Index for October showed optimism had fell 2.3 points to 91.6 for the month. Read more...
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Face to Face: Has Technology Replaced the Customer Visit

Wednesday, 21 August 2013
Sales & Marketing
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Technology has changed the way that small businesses do everything these days. Literally, almost everything in the business world is being "optimized" by technology. One of the biggest changes that technology has made is the way that small businesses handle business travel. But just how is technology changing business travel? Read more...
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