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Sales & Marketing

Sales & Marketing (309)

Bias Detection Crucial When Using Today’s News Sources to Assist in Decision Making

Wednesday, 30 August 2017
Sales & Marketing
Written by
fake newsThe big buzz word phrase now days is “fake news,” and it seems people are more confused than ever on what news sources to trust, whether it’s TV news broadcasts (local and network), newspapers or the Internet, especially social media. Unfortunately, some unscrupulous players have learned how to use all of these news sources to scramble the truth as well as straight out lie to throw the public on a course of their choice, whether it hurts the economy, the public perception of politicians and politics, and high profile situations or not. Read more...

How to use LinkedIn to link your company with more customers

Wednesday, 16 August 2017
Sales & Marketing
Written by
logolinkedinWhile she doesn’t own a stake in LinkedIn, Kate Paine does take more than a casual interest in what the popular social media platform can do for small business owners and entrepreneurs. Paine, the president and founder of Standing Out Online, spends her days consulting with business professionals seeking to increase their company’s online presence. Read more...

Infographic: 104 Facts You Don’t Know About Mobile Marketing

Thursday, 22 June 2017
Sales & Marketing
Written by
104 topThis infographic compiled by the team behind Website Builder, you will be able to find 104 interesting facts that you don’t know about mobile marketing, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search and conversion stats. Read more...

20 Tips on How to Make Serious Money on Amazon

Thursday, 22 June 2017
Sales & Marketing
Written by
ONLINE SHOPPINGWhat started as an online bookstore has turned into one of the largest companies in the world covering businesses that range from transoceanic shipping to video streaming.  It also empowers entrepreneurs to make a great deal of money by providing a powerful online shopping platform. Read more...

Customer loyalty isn’t what it used to be, but it can still be cultivated

Thursday, 22 June 2017
Sales & Marketing
Written by
LoyaltyThe advent of the internet, which has intensified competition between businesses and brands in many ways, has also led to a decrease in customer loyalty. However, that does not mean the potential for consumer loyalty is forever lost. What it does mean is companies and brands need to up their game to rise above the cacophony of ads, articles and other promotional efforts espoused by competitors. Read more...

Three Dangers of Affiliate Marketing and How to Avoid Them

Thursday, 01 June 2017
Sales & Marketing
Written by
Affiliate Marketing Tips7The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. What’s more is that, if a company is unaware of them, they risk damaging their brand. Read more...

Is a digital brochure right for your small business?

Thursday, 11 May 2017
Sales & Marketing
Written by
business brochure template 1198 128The advent of technology has provided a myriad ways for small businesses to reach existing and potential customers. No longer are companies forced to rely on tried-and-true methods of advertising such as newspaper or magazines ads or radio and TV commercials. In today’s global economy, web sites are considered mandatory. Related to web sites is another way of reaching potential or current customers: the digital brochure. Read more...

Working from home has its benefits, challenges

Thursday, 04 May 2017
Sales & Marketing
Written by
work from homeIt might seem heavenly to run a business from home, meaning no rush hour headaches, no parking hassles and no worries about spending countless hours away from the family. For some entrepreneurs, working from home is the only way they can afford their chosen careers. However, managing a career from home isn’t for everyone since the lure of gathering laundry, the clank of clamoring dishes and the dogs begging to be walked might cause too much distraction and disruption. Read more...

HELPING CUSTOMERS MAKE GOOD DECISIONS

Wednesday, 12 April 2017
Sales & Marketing
Written by
ninjaWhen customers feel they make good decisions, they are usually happy with their salesperson. When they make a decision they are unhappy with, they often blame their salesperson or even the whole company. From entrepreneurs to CEOs, it is in our best interests to help our customers – no matter your industry or product - make good decisions. Read more...

How retailers and tech can use sentiment analysis to tap into consumer demand

Thursday, 06 April 2017
Sales & Marketing
Written by
SentimentRetail giants have had a rough year. While the economy continues to make gains, the stock market reaching record highs and jobs reports putting smiles across economists faces, retailers such as Macy’s have failed to exploit the improving economic landscape.
Read more...

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