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Sales & Marketing

Sales & Marketing (262)

Top User Experience Mistakes: A Guideline to Getting it Right

Thursday, 18 December 2014
Sales & Marketing
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UXQuality user experience (UX) is key to the success of any business with an online presence. To succeed in the digital space, every business must develop user experiences that are intuitive, beautiful and most importantly, keep customers engaged. While it may sound like an easy task, many companies today are making costly errors that can compromise the viability of their organizations and the promise of repeat customers. Read more...
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Point-Of-Sale Systems Increasingly Vulnerable To Attack, Says Report

Thursday, 18 December 2014
Sales & Marketing
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According to Intel Security, point-of-sale systems will become increasingly subject to attack in 2015. In its McAfee point of saleLabs November 2014 Threats Report, which includes an analysis of threat activity during 2014’s third quarter and its annual 2015 Threat Predictions report, Intel Security said increasingly sophisticated cyber-criminals will target the world’s technological outlets with alarming frequency. Read more...
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Refresh Your Sales Techniques To Improve Your Bottom Line

Wednesday, 19 November 2014
Sales & Marketing
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Sales techniquesIt’s been about a year since Forbes magazine published an article featuring the sales-related quotes from 62 of the world’s best hawkers.  Sales specialists such as author, venture capitalist and former Apple Computer Chief Evangelist Guy Kawasaki, Bob Perkins, the founder of the American Association of Inside Sales Professionals and Ken Krigue, President and founder of InsideSales.com, convened online for The Inside Sales Virtual Summit in June 2013 to discuss and share their most prized sales philosophies. That conference, the largest of its kind, was broadcast to over 15,000 registrants worldwide.  Read more...
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Should You Put Some Swag In A Bag?

Tuesday, 07 October 2014
Sales & Marketing
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swag bagUrbandictionary.com defines a swag bag as “a goodie bag that contains various useless yet irreplaceable items packed into a duffle bag, usually given at parties or by sponsers (sic). Sometimes just useless house-hold items with a brand-name insignia on them.” Read more...
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Blogging and Your Bottom Line

Wednesday, 27 August 2014
Sales & Marketing
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start-a-blog“Blogging helps establish you as a thought leader and expert,” says Pittsburgh attorney Wendy Witt, Director of Advisors Forum. That organization is a holistic legal marketing support arm of Wealth Counsel, a national consortium of nearly 4,000 estate planning attorneys. Although Advisors Forum created its web site in 2006, Witt only recently started blogging on it to supplement the information the site already provides readers. Read more...
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4 Tips for Improving Website Engagement without an IT Department

Wednesday, 13 August 2014
Sales & Marketing
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Customers arrive at your website ready to take action. They want to make a purchase, gather information, or compare prices. Small businesses know that digital marketing tools are essential to maximize that site traffic, but there never seems to be enough time to learn about them. Luckily, many tools don’t require coding and are easy to use. With a few tricks, you can improve your customers’ web experience and increase your conversions. Read more...
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Cementing Client Relations Key To Success

Wednesday, 18 June 2014
Sales & Marketing
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Congratulations! You passed the bar exam, hung up your shingle and are ready to practice law. Or perhaps you’ve scouted the ideal location for your (fill in the blank) office/boutique/etc., and you are excited to share your talents and services with the world. That’s all well and good, but once you have established a cadre of customers and clients, maintaining those relationships is key to your endeavor’s success. Read more...
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Turning an Unhappy Customer’s Frown Upside Down

Wednesday, 07 May 2014
Sales & Marketing
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According to an article in the Reader’s Digest, happy people thrive, are more creative and productive, have more friends, earn more money and live healthier lives than those with sour dispositions. It’s no secret a happy customer is the best kind to have. However, keeping clients satisfied isn’t always easy. Sometimes, even when you have done everything you thought was right, a customer’s smile can turn into a frown. Read on for suggestions from experts on how to turn your client’s frown upside down. Read more...
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How to Respond to Good and Bad Reviews on the Internet

Tuesday, 25 March 2014
Sales & Marketing
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onlinereviewThere’s little argument the World Wide Web is an amazing communication tool that can whittle our vast universe into an intimate conversation. When the topic of discussion is your company, it’s a good idea to keep track of what’s being said and by whom. There are steps entrepreneurs can take to access comments and reviews of their products and services, and then respond accordingly. Read more...
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Retail Businesses Thriving with New Mover Direct Mail Programs

Wednesday, 22 January 2014
Sales & Marketing
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The most recent Census reported that 40 million Americans move each year, forcing millions of folks to find brand new “go-to” retail options. After moving to a new area, potential clients are actively seeking replacements for their favorite pizza shop, neighborhood hardware store, and family pet store they trusted in their former town. They need help locating reliable retail business owners who can help them get on track.  What tools exist to help small businesses make a lasting impact on these impressionable movers? Read more...
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