Modern consumers are cynical, so developing trust with customers can be a challenge for businesses. Trust – or the willingness to be vulnerable to another – is the sum of repeated and positive interactions. Fortunately, social media makes it easy to engage your audience in meaningful ways at scale.

If you own a small business, there’s a good chance you utilize social media platforms to market your products or services. Although Pinterest often gets overlooked in favor of marketing on larger social media platforms, there’s good cause for the website to be part of your marketing plan. Pinners (Pinterest-users) spend an average of 34 minutes on the site per visit, which beats out average times spent on Instagram, Twitter, and even Facebook.