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Sales & Marketing

Sales & Marketing (262)

Is Automated Marketing Software The Right Choice For Your Business?

Wednesday, 28 October 2015
Sales & Marketing
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marketing softwareAs a small business owner, you have a tremendous variety of responsibilities to attend to, from hiring, training and overseeing staff, ensuring your inventory is fresh and doing what you can to earn enough money to keep the lights on. Oh, and don’t forget marketing and publicizing your amazing entrepreneurial venture. Read more...
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There’s More To Marketing Your Wares Than Opening Your Doors

Friday, 09 October 2015
Sales & Marketing
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open doorsSmall business owners and entrepreneurs must do more than merely hang an “open for business” sign on their establishment’s front door for their enterprise to be successful. While that advice might seem overly simplistic, expecting customers to simply walk through the door and open their wallets is a naïve mistake countless business owners repeatedly make. Read more...
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Small Business Administration Makes Loans Possible

Wednesday, 23 September 2015
Sales & Marketing
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According to CFO, loans through the small businesses administration are up 27 percent over last year. Currently, the Small Business Administration has approved 54,000 7(a) loans. Read more...
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Get Linkedin And Link To More Business

Wednesday, 16 September 2015
Sales & Marketing
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linkedinAre you LinkedIn? 
According to EBizmba, more than 255 million users make LinkedIn the most popular social media web site for professionals. Sure, Facebook and Twitter boast even more users, but LinkedIn is the online networking site for entrepreneurs, business people and professionals seeking to connect with other professionals virtually. Read more...
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Tapping Into Facebook To Get Your Business Some Buzz

Thursday, 10 September 2015
Sales & Marketing
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buzzIf you own a smartphone, you already own applications that were pre-installed in your device. However, some of those standard apps don’t do anything to help business owners organize their schedules or send a text via voice rather than, oh no, actually typing it. Read more...
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Insourcing Saves the Marketing Budget

Wednesday, 26 August 2015
Sales & Marketing
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insource vs outsource signsYou run a small business, with at least someone on staff to handle marketing. Maybe they send e-mail blasts or post to social media. You're the thought leader for your brand –the keeper of the company vision, where it’s going and what it stands for. You're possibly asubject matter expert (SME). You've got the makings of a marketing department. Read more...
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Energize your workforce: 10 ways leaders can take employees “Beyond Engagement”

Wednesday, 12 August 2015
Sales & Marketing
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Today’s employees—even those who may be engaged—are exhausted. Depleted of passion, resilience, verve and excitement, they are devoid of the personal energy that compels them to consistently go above and beyond the call of duty. Read more...
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Shoppers Prefer Small Business

Wednesday, 08 July 2015
Sales & Marketing
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According to the Hill, a new poll from Gallup finds that Americans prefer shopping at small local businesses, versus big box stores.  In fact, Two out of every three people reports shopping at a local small business and this number is almost unchanged from a year ago. Read more...
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Tips to Merchandise a Luxury Personal Service Business

Wednesday, 08 July 2015
Sales & Marketing
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personal serviceIn New York City there is no shortage of luxury personal service businesses.  Witness the recent boom in boutique fitness studios.  It all started with the exploding popularity of personal training, a market developed for something in between mass gyms and one-to-one service.  Read more...
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Don’t spend me an email

Thursday, 02 July 2015
Sales & Marketing
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email dollar signsEmail is a great tool that has become both a blessing and a curse.  Designed to be a productivity enhancer, it can also have the reverse effect, slowing down employee efficiency. But instead of focusing on everything that is wrong with email, let’s focus on how to turn it back into a power tool that will help us become as productive as possible. Read more...
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