Sales & Marketing (262)
Tips and Tricks to Optimize your Business Email
- Monday, 18 February 2019
- Sales & Marketing
- Written by Danielle Loughnane
Marketing researchers struggle each day to find the optimal formula for sending out emails. It is discouraging to pour your heart and soul into an email only to get a 3% open-rate. It can be even more frustrating when you think you’ve found the perfect formula (35% open rate!!) only to apply that same blueprint to an email two weeks later only to find a whopping 7% of your distribution list viewed it. But don’t quit your job yet. There are plenty of ways to optimize your emails.
Read more...The Top 5 Frustrations Customers Have When Calling a Business
- Monday, 11 February 2019
- Sales & Marketing
- Written by Riley Panko
We live in the digital age—a time when a host of information is available almost instantaneously with a few clicks of a mouse or swipes of a finger.
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The Digital Age: Why Face-to-Face Communication is Still More Powerful
- Monday, 21 January 2019
- Sales & Marketing
- Written by Ulrich Kellerer
There’s no denying the convenience-factor of digital communication tools for today’s businesses. However, there’s still something quite compelling about face-to-face human interactions that technologies can’t quite duplicate.
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Four New Year¹s Resolutions Every Entrepreneur Should Set
- Monday, 07 January 2019
- Sales & Marketing
- Written by Annalisa Parent
With the New Year right around the corner, it’s a great time to start thinking about your resolutions. Everyone should set goals at the beginning of the year, so they have some idea of what it is that they want to accomplish. In other words, by setting goals you will solidify your long-term vision for what it is that you want to achieve. There are some great resolutions for entrepreneurs who want to be in the spotlight this year, starting with publishing a book in their field of expertise.
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The Science of Scent Marketing
- Monday, 17 December 2018
- Sales & Marketing
- Written by Editor
Scent marketing (also known as aroma marketing, olfactory marketing or ambient scent marketing) is the practice of using a pleasant aroma to enhance a company’s brand image, improve customer experience and increase sales. Scent marketing can also increase customer foot traffic and influence how long customers spend in a store.
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Who Belongs on Your Hiring Committee?
- Monday, 19 November 2018
- Sales & Marketing
- Written by Cheryl Hyatt
The best hiring committees are robust, yet efficient. They are able to bring diversity of perspectives, while still functioning smoothly. A committee that is too small will not have the resources to accomplish their task. A committee that is too large can wastes valuable time while a position stands vacant.
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Want Growth? Stop Telling Yourself Bogus Stories
- Monday, 19 November 2018
- Sales & Marketing
- Written by Deirdre Maloney
There’s no doubt about it: Life is a continually changing animal. So are our businesses. The needs of those who receive our products and services change. The needs of our staff change. And, let’s be clear, our own needs change as well. What once drove us to pursue our business may grow stale. Our role may grow tedious. Our business vision may no longer inspire us…or anyone.
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How Do Consumers Use Social Media?
- Monday, 12 November 2018
- Sales & Marketing
- Written by Kristen Herhold
A new survey of social media users finds that not only are the great majority of Americans – 86 percent – using social media on a daily basis, nearly three-quarters of them – 72 percent – use it multiple times per day.
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4 Secrets Your Sales Team Can Learn From The Competitive Sports Arena
- Monday, 29 October 2018
- Sales & Marketing
- Written by Lance Tyson
Business Investment in Digital Marketing
- Monday, 22 October 2018
- Sales & Marketing
- Written by guest
A new survey of how businesses plan to invest in digital marketing finds that more than half of respondents will boost their spending on social media marketing and websites in the coming year. The Manifest surveyed 501 digital marketers from businesses across the U.S. to learn how they invest in digital marketing and how their investments will change in the next year.
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