According to Dictionary.com, a manifesto is “a public declaration of intentions, opinions, objectives, or motives, as one issued by a government, sovereign, or organization.” In other words, a manifesto is a written statement expressing its author’s intentions, opinions, visions and beliefs. They are creative expressions of what motivates a business owner and their staff to behave in certain ways as they endeavor to meet company aspirations. Read more...

Wikipedia defines ‘gross margins’ as the difference between revenue and the costs of goods sold, divided by revenue and expressed as a percentage. An example of gross margin occurs when Store A buys 100 widgets for ten dollars and sells them for $15. Subtracting the initial $1,000 investment from the $1,500 earned from sales results in a gross margin of $500. Read more...

Ah, the holiday season.  A time to be nice to your fellow humans, a time to reflect on the accomplishments of the past year, and to look forward to the excitement that the New Year brings.  Or, from a more Scrooge-like perspective, a time when team members slack off, the company throws expensive parties where certain people drink too much and do things everyone wants to forget, team members gather to exchange awkward Secret Santa gifts that no one wants, and very little productive activity takes place.   Read more...

No doubt about it, the advent of the Internet has changed the way the world does business. Conversely, it has also impacted how disgruntled clients and customers can air those grievances, regardless of their validity or truth. Photos and comments posted on the World Wide Web are out there for anyone and everyone to read, and certainly, that’s generally not an enviable position. Read more...