Sales & Marketing

Sales & Marketing (232)

Small Business Administration Makes Loans Possible

According to CFO, loans through the small businesses administration are up 27 percent over last year. Currently, the Small Business Administration has approved 54,000 7(a) loans. Read more...

Get Linkedin And Link To More Business

linkedinAre you LinkedIn
According to EBizmba, more than 255 million users make LinkedIn the most popular social media web site for professionals. Sure, Facebook and Twitter boast even more users, but LinkedIn is the online networking site for entrepreneurs, business people and professionals seeking to connect with other professionals virtually. Read more...

Tapping Into Facebook To Get Your Business Some Buzz

buzzIf you own a smartphone, you already own applications that were pre-installed in your device. However, some of those standard apps don’t do anything to help business owners organize their schedules or send a text via voice rather than, oh no, actually typing it. Read more...

Insourcing Saves the Marketing Budget

insource vs outsource signsYou run a small business, with at least someone on staff to handle marketing. Maybe they send e-mail blasts or post to social media. You're the thought leader for your brand –the keeper of the company vision, where it’s going and what it stands for. You're possibly asubject matter expert (SME). You've got the makings of a marketing department. Read more...

Energize your workforce: 10 ways leaders can take employees “Beyond Engagement”

Today’s employees—even those who may be engaged—are exhausted. Depleted of passion, resilience, verve and excitement, they are devoid of the personal energy that compels them to consistently go above and beyond the call of duty. Read more...

Shoppers Prefer Small Business

According to the Hill, a new poll from Gallup finds that Americans prefer shopping at small local businesses, versus big box stores.  In fact, Two out of every three people reports shopping at a local small business and this number is almost unchanged from a year ago. Read more...

Tips to Merchandise a Luxury Personal Service Business

personal serviceIn New York City there is no shortage of luxury personal service businesses.  Witness the recent boom in boutique fitness studios.  It all started with the exploding popularity of personal training, a market developed for something in between mass gyms and one-to-one service.  Read more...

Don’t spend me an email

email dollar signsEmail is a great tool that has become both a blessing and a curse.  Designed to be a productivity enhancer, it can also have the reverse effect, slowing down employee efficiency. But instead of focusing on everything that is wrong with email, let’s focus on how to turn it back into a power tool that will help us become as productive as possible. Read more...

Remarket, Retarget To Buy A Bigger Gig

retargetWhile remarketing, also known as retargeting, is viewed by some people as an invasion of privacy, entrepreneurs who embrace it as part of their marketing strategy are laughing all the way to the bank. Read more...

Computer Commerce: Is Electronic Commerce The Way To Go?

online salesWhen Etsy, the popular online crafters marketplace when public last week, its stock price soared 86 percent by the day’s closing trading bell. Just a few days later, Etsy’s stock price has taken a dive but sales of the crafts created by Etsy’s 1.4 million active sellers remain consistent. The Brooklyn-based company, valued at over $3 billion, has served as the e-conduit between its crafters and 19.8 million active buyers since its inception in 2005. Read more...

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