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Sales & Marketing

Sales & Marketing (216)

Tips for Successful Networking in Creative Industries

Wednesday, 11 February 2015
Sales & Marketing
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networkingYou got good grades, revised your resume until you got it right, and went tirelessly to your the career center until you finessed your interview skills. There’s just one thing missing from making you a well-rounded job candidate: proper networking.  Read more...
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Is It Ever Too Late To Incorporate?

Wednesday, 11 February 2015
Sales & Marketing
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incorporate“If a business owner knows their plan is to create an operating business, then it’s best to incorporate at the beginning” of an enterprise, according to Sarah Chambers, an associate with the Columbus law firm of Thompson Hine. Read more...
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Continued Growth for Small Business Lending

Thursday, 05 February 2015
Sales & Marketing
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Small businesses lending increased in December, reports Reuters.com. The Thomson Reuters/PayNet Small Business Lending Index grew to 129.8 in December. This is the highest third highest rate on record, with the highest rate, 131.7 found in October of 2008. Read more...
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Small Business Owners Have Positive Economic Outlook For 2015

Wednesday, 04 February 2015
Sales & Marketing
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Endurance International Group released the results of a survey of its U.S.-based small business customers. The survey found that 66% of small business owners have a positive economic outlook for 2015 as compared to 2014. However, a majority (69%) remains deeply skeptical that the new leadership in Congress will be able to address issues important to small businesses. Read more...
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Infographic: Small Business Confidence

Wednesday, 28 January 2015
Sales & Marketing
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Optimism is at a three-year high for small businesses. Kabbage's survey of small business owners expect their revenue to grow in 2015 by more than 20%. Great news for most small businesses. The infographic below goes into some more details. Read more...
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Choosing Your Employee Training Software

Wednesday, 28 January 2015
Sales & Marketing
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trainingPriority is the primary reason employers and managers neglect to develop training processes, reports Lesson.ly, the easy training software. Often, when businesses begin to implement training, they use tools such as PowerPoint, shared binders, and spreadsheets to educate one another, making it difficult to track and verify results. Fortunately, creating a robust training program does not have to be an impossible, time-consuming task. Read more...
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Proximity Marketing for Small Business - Infographic

Wednesday, 21 January 2015
Sales & Marketing
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guideProximity marketing is gaining traction as more businesses take advantage of mobile technology in users' hands. This infographic lays out the marketing approach small businesses may want to use to take advantages of this technology.
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How To Know If Crowdfunding Is Right For You And Your Business

Tuesday, 20 January 2015
Sales & Marketing
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crowd-fundingLast summer, when Columbus resident Zach “Danger” Brown wanted to make some potato salad, he drummed up an unusual way to pay for it. He posted his desire to raise the $10 he thought would buy him enough supplies for an awesome side dish on Kickstarter, a crowdfunding web site, and then something truly smashing happened. Read more...
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Hashtag Marketing Another Tool For Visibility

Wednesday, 14 January 2015
Sales & Marketing
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hashtag“Hashtag marketing is nothing more than conversation marketing. It’s the ability to listen in and join relevant topics of conversation,” says Mayank Mishra, marketing manager at LawLytics, a legal marketing firm in Tucson, Arizona. Read more...
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Is Cold Calling Dead?

Wednesday, 07 January 2015
Sales & Marketing
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no cold callsCold calling, or the practice of randomly calling prospective clients to pitch a product or service, was formerly one of the primary methods that sales representatives used to generate leads. However, with the advent of technology and social media, otherwise known as “Sales 2.0” practices, many lead generation services are arguing that traditional cold calling is an ineffective practice that should be retired altogether. Read more...
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